Air New Zealand have launched another great online execution. This time they’ve used social media marketing to connect and interact with Kiwi travelers at getamongstit.co.nz.
The site encourages users to join and upload travel videos and photos in order to enter a competition. Key to this idea is the combination of several key social marketing concepts including user generated content, member profiles, a comment system and voting for your favourites . Of course they’re also encouraging users to share their videos and status in the competition on MySpace, Facebook and other social networking sites.
They’re also trying to tap into New Zealander’s regional pride by encouraging members to support their nearest town.
Apart from collecting a member database they also seem to be promoting their Grabaseat site as a sort of secondary message. Displaying current flight deals on the home page and using Grabaseat logo lock ups and material throughout the site.
Getamongstit.co.nz
Overall I think it’s a pretty good execution. The site looks a little cluttered but it fits in with the user generated content look and feel and sets the scene for the participation message. They’ve also hidden away the social networking site widgets under a ‘badges‘ label in the site footer which I think is a bit of a missed opportunity as I doubt the average person is going to realise where that click is going to take them.
Tags: Facebook, social media marketing, Social Networks
The site design is pretty dam busy and it does look like they hid the widgets.
Thanks very much for taking your time to create this very useful infos
i have tried social media marketing for getting our new products to be known on the market. it seems to work well specially if the audience is targeted **