Wow! Google have been rolling out all sorts of awesome Adwords features lately! Now you can track frequency rates and put a frequency cap on your Google Adwords Content Network campaigns.
I won’t rewrite their info, you can read the full story here.
Quick SEM tip: You should always set up separate campaigns for your content network targeting. Don’t just tick the box and have content network turned on within your normal Search Network campaigns. You should set separate bids and conversion goals and specific ad copy for content campaigns. I’ll write more on this soon…
Tags: Adwords, Content Network, Google, PPC, SEM
