I just came across brand tags an interesting brand perception project by Noah Brier. The site displays a brand and you type in the first word or sentence that you associate with it.
It’s a great way to see some basic data on what people think your brand represents.
It’s rather addictive! I like the reverse option where you have to guess the brand from the tag cloud.
He’s taking suggestions on brands to add so if you have a well known brand why not join in.
Tags: branding
