Last month I attended Adtech Sydney a worldwide event for interactive advertising. It’s great to see these events starting to come down to the Southern Hemisphere.The programme covered everything from optimised search to new mobile technologies and gaming platforms.Highlights of the event included the sessions on Building Brand Presence through Digital Platforms, Blogging & Harnessing Web Analytics.
The keynote from Shawn Gold, CMO of Myspace covered his key focuses for the year ahead including harnessing video advertising opportunities, safety & education and keeping an eye on competitors.
I’ve heard a rumour that Adtech are going to be running a one day event in Auckland in the not too distant future.
